FAQs

4. What should we consider in terms of marketing?

Most design companies will automatically optimise your website for search engines and directories. For example, with all content pages we make sure where possible that we do the following:

• Include cross-content hyperlinks
• Add keywords to all title tags
• Incorporate targeted keywords to high positions in the actual page content
• Use meta tags and descriptions
• Use meaningful filenames to help description
• Repeat key phrases site-wide

In terms of offline site optimisation, we recommend:

• Requesting an update for the site description with the Open Directory Project
• Inviting spiders and robots to visit your pages
• Considering paid listings on sites like Yahoo and Google
• Cross-linking with partners
• Making good use of your mailing list – structure a timescale for targeted information about the launch of the site
• Adhere to guidelines for newsletters

Try and ensure the site is registered with all major free search engines and directories and look into the possibility of paid for listings. Depending on the type of organisation you are, you might like to consider a viral marketing campaign.

developing a brief | accessibility | IP | marketing
hosting | user scenarios | costs | site structure

Read more about search engine optimisation >>

www.searchenginewatch.com
www.wordtracker.com
www.spider-food.com
www.xtinalamb.co.uk