The BB Clic website launched at The Renaissance Hotel and Lovells in Holborn to great media fanfare and critical acclaim in October 2004.

Redmoth have developed a major Flash website, online learning materials and e-mentoring software for the charity. The content itself was developed by the young people involved in the many borough-based panels across London.

The main website is based on a series of characters that have been informed by the young people and are truly representative of young people in today's society. The characters inhabit the *BB Clic*, where they can go to the cinema, chill out, get help and advice about bullying, make music, keep diaries, play anti-bullying games and vote well-known celebrities into the BB Slammer.

The site is fully interactive with embedded video and audio content. It forms the first phase in a body of work that Redmoth are engaged in with beatbullying. The next phase involves further games development (an interactive game involving characters running around the BB Hood and dealing with bullying scenarios comes online next month), a mini Chelsea Football Club (developed in conjunction with CFC) featuring a player's lounge, workshop materials and football games, and many more interactive online tools.

The website has been compared to South Park in terms of its use of characters, and will go through ongoing phased development over the next two years. The BB Clic currently boasts 17 microsites for boroughs across London and will spawn more over the coming months.

beatbullying are actively seeking additional partner agencies to connect to and link up with in terms of websites from suitable organisations in the sector. If you are interested, please contact sarah@redmoth.com or telephone Sarah Dyer on 0208 768 1888

www.bbclic.com

Webby nominated website 2005

Winner of Best Use of New Media 2005

Technologies Used

Website design and development - Flash/HTML
Content Management System
Resource Planning Software
Database design and software development
Hosting and maintenance